How do your products engage with audiences and how would
they be distributed as real media products?
According to our survey, our target demographic for who would watch the film is 13-18 year olds. As well as this, thriller was the third most popular selection for our preferred genre, and just under 50% of people said that they had watched a thriller in the last 6 months, meaning they were likely to watch another one. This meant we were aiming towards making the opening for a mainstream audience.
In order to appeal to our audience, we decided to end the opening with a plot twist. This is what 50% of our responded said they preferred in a film. This would also keep the viewer watching if this was a full length feature. As well as this, 78% of our survey respondents were Caucasian. Whilst we didn’t intend to only represent one race, the 22% of people who weren’t Caucasian in our survey response may feel unfairly represented in the film opening.
If our film was a real thriller, it should have been distributed online. 63% of our target audience said they preferred to watch short films on YouTube, with another 9% saying they watched short films on designated websites. However, 25% of people said that they would watch a short film at the cinema. We would probably distribute it on YouTube because it’s free and easy to reach a wider audience. It also becomes easy for viewers to share the film if it’s on YouTube and attract more viewers that way. Many low budget short films like ours do the same. Considering a large percentage of our target audience said they would watch a short film at the cinemas or at a screening, it’s important to try and cater for them as well. However, distributing a film at cinemas is a lot more limited than online, and also far more expensive than releasing it online.
If we were to release the film at cinemas, it would be much easier to do so now thanks to modern technologies, and the BFI making sure cinemas now have the capability to play films from digital files, not just expensive analogue copies of the opening. However, other modern technologies like Vimeo and YouTube make it easy and cheap for anybody to distribute a film. These technologies have made it so much easier in producing our film, as YouTube is where we upload and watch the finished product.
According to our survey, our target demographic for who would watch the film is 13-18 year olds. As well as this, thriller was the third most popular selection for our preferred genre, and just under 50% of people said that they had watched a thriller in the last 6 months, meaning they were likely to watch another one. This meant we were aiming towards making the opening for a mainstream audience.
In order to appeal to our audience, we decided to end the opening with a plot twist. This is what 50% of our responded said they preferred in a film. This would also keep the viewer watching if this was a full length feature. As well as this, 78% of our survey respondents were Caucasian. Whilst we didn’t intend to only represent one race, the 22% of people who weren’t Caucasian in our survey response may feel unfairly represented in the film opening.
If our film was a real thriller, it should have been distributed online. 63% of our target audience said they preferred to watch short films on YouTube, with another 9% saying they watched short films on designated websites. However, 25% of people said that they would watch a short film at the cinema. We would probably distribute it on YouTube because it’s free and easy to reach a wider audience. It also becomes easy for viewers to share the film if it’s on YouTube and attract more viewers that way. Many low budget short films like ours do the same. Considering a large percentage of our target audience said they would watch a short film at the cinemas or at a screening, it’s important to try and cater for them as well. However, distributing a film at cinemas is a lot more limited than online, and also far more expensive than releasing it online.
If we were to release the film at cinemas, it would be much easier to do so now thanks to modern technologies, and the BFI making sure cinemas now have the capability to play films from digital files, not just expensive analogue copies of the opening. However, other modern technologies like Vimeo and YouTube make it easy and cheap for anybody to distribute a film. These technologies have made it so much easier in producing our film, as YouTube is where we upload and watch the finished product.
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